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Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media magazines, newspapers, TV networks , outdoor and internet display advertising; excludes paid search, video and other forms of internet advertising.

Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. Figures have been rounded. B2C E-Commerce. E-commerce as share of total retail sales in the U.

Key Figures of E-Commerce. As a Premium user you get access to the detailed source references and background information about this statistic. As a Premium user you get access to background information and details about the release of this statistic. This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data.

You only have access to basic statistics. This statistic is not included in your account. Skip to main content. Single Accounts Corporate Solutions Universities. Premium statistics. Read more. Walmart spent 2. S dollars on advertising in the United States in That same year, the retail corporation reported U. The company's operating income worldwide amounted to You need a Single Account for unlimited access.

Full access to 1m statistics Incl. Single Account. Our Approach to Sustainability In , Walmart set out three aspirational goals tied to sustainability: create zero waste, operate with percent renewable energy; and sell products that sustain our resources and the environment.

Since that time Walmart has periodically set specific targets aimed at moving the company towards these aspirational goals.

In Walmart raised our ambition and committed us on a path to become a regenerative company. Walmart is working within our own operations and with suppliers to make progress on our goals. Walmart recognizes having environmental commitments without measuring our progress towards achieving them is not useful.

In addition to the specific updates found in the ESG Report, key tenets of our environmental sustainability program are highlighted below. Walmart has established programs and procedures designed to meet our compliance obligations. Stakeholder Consultation on Environmental Sustainability Initiatives Walmart seeks to go beyond compliance to shape its sustainability commitments and programs. To achieve this goal, Walmart works with a broad group of stakeholders to advise and shape its environmental sustainability programs.

These stakeholders include customers, associates, NGOs, government officials, investors, suppliers, farmers, academics, think tanks, peer companies, grantees and others. By consulting and collaborating with individuals and organizations with broad viewpoints on important issues, Walmart can better form and implement beneficial environmental policies.

Promoting Environmental Responsibility in Our Value Chain Walmart is committed to working with our diverse value chain to promote environmental sustainability.

For example, Walmart launched Project Gigaton and has asked suppliers to join us in our efforts to remove 1 billion metric tons Gigaton of GHG from our value chain by Through Project Gigaton, Walmart is working with suppliers to help them make meaningful changes that reduce carbon emissions through the six key pillars of Project Gigaton: Energy, Waste, Packaging, Agriculture, Deforestation, and Product Use.

We also work to drive change through engagement of suppliers through The Sustainability Insight System THESIS Index, a science-based, third-party tool that enables suppliers to report on key performance indicators for the most relevant environmental and social issues across the lifecycle of a product type. Additionally, Walmart set a goal to achieve zero waste to landfill from our own operations in key markets by in accordance with Zero Waste International Alliance guidelines.

Support and Promote the Development of Transformation Technologies to Make Change Possible Walmart has long supported innovative technologies that make our operations more sustainable.

From being one of the first retailers to move to skylights and LED lighting, solar installations, water efficient bathroom fixtures, smart cooling towers and other transformational technologies, we have also led the way in trucking fleet efficiency by utilizing cutting-edge aerodynamic designs and installing idle reduction systems on our trucks.

Walmart is committed to continue working internally and with suppliers to develop and deploy innovative technologies that are designed to reduce our impact on the environment. Walmart has a long heritage as a company of serving hunters and sportsmen and women. Items We Sell Walmart sells long guns for hunting and sport shooting, including shotguns, single-shot hunting rifles and light sporting rifles, as well as BB and pellet guns.

These items are also listed on our prohibited items list for online marketplace sellers. We have a process to monitor our eCommerce marketplace and help ensure our policies are applied.

Who Can Buy Firearms and Ammunition at Walmart In February , we announced our decision to sell firearms and ammunition only to individuals who are 21 and older. Selling Firearms Responsibly Walmart takes steps above and beyond what is required by law to sell firearms in a responsible way, including:. Walmart associates who are authorized to sell firearms are specifically trained on all firearm policies and procedures. Associates who fail to follow the policies and procedures are subject to discipline, up to and including termination.

We have committed to work alongside other retailers to make the overall industry safer, including sharing our own best practices.

This system navigates tens of millions of possible combinations of federal, state and local laws, regulations and licensing requirements that come into effect based on where a firearm is sold and who is purchasing. We hope that freely sharing this information will help more retailers sell firearms in a responsible, compliant manner. As of September , we are working to create and display new signage to help communicate this policy.

Sustainable Products at Walmart Our customers count on Walmart to deliver affordable products in a way that is sustainable for people and for the planet, through actions that build transparency and trust.

We work with others, including suppliers, NGOs, and governments, all along the supply chain to help improve the sustainability of products we sell.

We do this while aiming to offer quality products at affordable prices with a time-saving shopping experience. Sustainable Forests Walmart recognizes the important role of healthy forests for society, as well as for our business. Forests provide numerous benefits to people and the planet: a home for people that live in forests, habitat for a vast number of species, carbon storage, and water flow regulation and purification. Walmart also acknowledges the importance of indigenous peoples and local communities in preserving and protecting forests.

We believe we can deliver the greatest impact by creating a higher demand for products produced with no deforestation, supporting and enabling transparency, and investing in sustainable sourcing regions. As a member of the Consumer Goods Forum, we supported the resolution to achieve zero net deforestation in our supply chain by In furtherance our goals, Walmart is focused on key commodities that, according to the World Economic Forum, are responsible for global deforestation in tropical forests: palm oil, pulp and paper, timber, beef, and soy.

We encourage our suppliers of these types of products to work to source products that do not contribute to deforestation and conversion. We ask suppliers to avoid deforestation and conversion of natural habitats, to encourage conservation solutions, and to increase the use of recycled content. We also recognize the importance of embedding the following principles in sourcing policies, procedures, and practices across their supply chains:.

There are two common ways to measure deforestation: measuring change in tree cover or change in the use of land. For purposes of this policy, Walmart looks to the definition of deforestation used in the country of origin. Walmart will continue to work with multi-stakeholder initiatives to address deforestation and conversion in high risk origins. Walmart recognizes that no company can solve deforestation on its own and that we must leverage our ability to promote sustainable agricultural and forestry production and sourcing beyond our private brands.

We have made progress against our original goals, but we know that more work is needed in the short and long term to stop the continued loss of critical landscapes across the globe. We recognize the importance of collaboration with our suppliers, our peers, governments and NGOs to address deforestation and promote sustainable production at an industry level.

This will require new approaches and solutions at the jurisdictional, landscape, and producer level that drive results on the ground by engaging governments, non-profits, producers, and other companies to improve policy and promote clear demand signals for more sustainable products.

We will publicly share our progress annually and will continue to engage in the development and use of public disclosure tools and reports. Key Commodities Palm Oil Palm oil is an ingredient in a variety of food and consumer products and is also widely used as cooking oil in many parts of the world. According to the World Wildlife Fund, high demand for palm oil has contributed to deforestation, which in turn increases the amount of greenhouse gas released into the atmosphere through burning of forested lands and elimination of carbon sinks.

This also leads to the destruction of habitat for endangered species and conflict over land and natural resources. Our Approach For all Walmart private brand products, we ask our global suppliers to:.

We ask that all national brand suppliers to Walmart using palm oil use only palm sourced in accordance with the principles and criteria of the RSPO mass balance and segregated supply chain systems , or equivalent standards, by the end of and report progress annually.

Pulp, Paper, and Timber Products Sustainable sourcing of pulp, paper, paperboard, and timber is an important means to foster forest health. Sustainable sourcing of these products is important to foster forest health and to secure availability of forest resources into the future.

Beef Beef production is the leading driver of deforestation in the Brazilian Amazon Rainforest and the Cerrado, a wooded savannah south and east of the Amazon. Walmart also aims to increase transparency and monitoring in the beef industry while helping to promote productivity increases on existing cattle lands that meet sustainable grassland management, conservation, protection, and restoration expectations.

Walmart will continue to advocate, alongside multi-stakeholder initiatives, NGOs, suppliers and others, to make deforestation and conversion-free production the norm in the industry. Soy Soy is a crop that has been associated with the conversion of some of the most species-rich lands in the world, leading to increased deforestation.

Walmart also actively supports regional agreements regarding deforestation and conversion-free production in additional high-risk biomes. This includes multi-stakeholder and government engagement in critical higher-risk regions, such as the Amazon and the Cerrado to achieve deforestation and conversion-free production at the regional level with geospatial monitoring.

Our Approach We ask all Walmart private brand suppliers selling products containing soy both as an ingredient and in feed for animal products from Brazil, Argentina, and Paraguay to:. Sourcing soy certified by any of the following certification schemes this list will be kept under review as other schemes are introduced , or equivalent standards:.

Maintaining and reporting comprehensive records about the volume of soy and verification of deforestation and conversion-free soy sold to Walmart, as well as the origin production farm and crushing plant. Annually demonstrate deforestation and conversion-free sourcing to the plantation of origin through traceability reports or verifiable geospatial monitoring tools.

National Brands We encourage our national brand suppliers to set similar goals and communicate annually on their progress. Forest restoration can have many benefits, including increased resilience to climate change in global communities, improved carbon capture and storage in critical landscapes, and enhanced biodiversity, ecosystem, and societal benefits.

Walmart encourages all suppliers to support restoration and reforestation initiatives. We ask our suppliers to join Project Gigaton, set goals to restore forests in their supply chains, and report progress annually. Supporting Landscape and Place-Based Approaches In addition to the supply chain actions listed above, Walmart encourages suppliers to engage in place-based approaches both at the jurisdictional and landscape-level to leverage positive change beyond individual supply chains and to help accelerate deforestation-free commodity production systems at scale.

For more information, please visit the Walmart Sustainability Hub. We do not sell products containing genuine animal fur.

The following products are excluded from the policy: wool products, shearling and skin e. Walmart Inc.

In all of its operations, Walmart seeks to avoid even the appearance of impropriety with respect to the actions of any of its officers, directors, associates, employees, agents or representatives. This policy prohibits corrupt payments in all circumstances, whether in dealings with government officials or individuals in the private sector.

Accordingly, Walmart prohibits anyone acting on behalf of the Company, directly or indirectly, from making or receiving improper payments. Improper payments means receiving or paying bribes or giving, offering, or promising to give money or anything else of value to any person, including any Government Official, in order to improperly influence any act or decision of a person, or to otherwise gain an improper benefit for the Company. A Government Official may include, but is not limited to, any officer or employee of a foreign government, a public international organization, a member of a political party, a candidate for foreign political office, any foreign government department or agency thereof, or any official or employee of a state-owned business enterprise.

The use of Walmart funds or assets for any illegal, improper, or unethical purpose is strictly prohibited. All associates are responsible for ensuring that third parties with whom they interact fully understand and follow the policy and associated procedures in their activities related to Walmart business.

Violations Any associate or third party who violates this policy in connection with Walmart business will be subject to disciplinary measures, up to and including termination in the case of an associate, or termination of business relations in the case of a third party and, where appropriate, referral of the matter to relevant law enforcement authorities.

Global Implementation of Anti-Corruption Program To effectively implement this policy, Walmart shall maintain an effective risk-based Global Anti-Corruption Program the "Program" designed to prevent, detect, and remediate bribery and recordkeeping violations. As part of the program, Walmart shall adopt operating procedures specifically targeted to the corruption risks that exist for all of its operations, worldwide.

Management in each affected area shall be responsible for ensuring that adequate resources are devoted to maintaining effective compliance programs. A senior executive at Walmart Inc. It helps with follow-up if you identify yourself. If you are not comfortable identifying yourself, you can make anonymous reports to the Ethics Helpline to the extent allowed by law.

Specific country contact information can also be found on www. Reporting an issue in good faith will not get you in trouble, even if you make an honest mistake.

Knowingly reporting false information is contrary to our values and will be subject to disciplinary action. Also, anyone who reports a suspected violation may be subject to disciplinary action to the extent he or she violated any Walmart policy or procedure.

This information does not create an express or implied contract of employment or any other contractual commitment. Walmart may modify this information at its sole discretion without notice, at any time, consistent with applicable law. Employment with Walmart is on an at-will basis, which means that either Walmart or the associate is free to terminate the employment relationship at any time for any or no reason, consistent with applicable law.

Purpose Walmart respects the basic rights of workers and complies with all applicable laws and regulations in the locations where we operate. The use of any form of forced or trafficked labor anywhere in our own operations and supply chain is prohibited. Walmart will not intentionally use forced labor, including underage labor or involuntary prison labor, and we will take actions to exclude forced labor from our own operations and supply chain.

Our Walmart Standards for Suppliers sets our expectations for suppliers of product sold to or sourced by Walmart. Products should not be produced using forced labor, including underage labor or involuntary prison labor. We believe suppliers should cascade these expectations throughout their supply chains—including to raw material, component, or ingredient suppliers. We also expect our third-party service providers to prohibit the use of forced labor, including underage labor or involuntary prison labor, in their operations.

Target Audience Preventing forced labor in our operations and working with suppliers to prevent forced labor is the responsibility of all associates. All associates are expected to comply with this Policy. In particular, any leader or People team member who is in a position to hire workers, especially third-party contract labor, must understand the relevant risks of forced labor. In addition, all merchant and sourcing associates are expected to understand the relevant risks of forced labor.

Failure to comply may result in disciplinary action, up to and including termination. Walmart also expects our suppliers, vendors, service providers, and other third parties to uphold our Forced Labor Prevention principles and compliance requirements. All Managers or People team members in a position to hire associates and contract third-party labor:. Walmart has pledged to deliver on trust and transparency for our customers and the communities we serve.

We are committed to selling food and products that meet high standards for safety, quality and affordability. Walmart welcomes this development, and we are working on ways to help them make more informed buying decisions. In that regard, we supported legislation passed by Congress in that provided a uniform standard for the disclosure of bioengineered BE ingredients and foods, often referred to as GMOs.

We are actively working with our private brand suppliers to meet the disclosure requirements established though USDA bioengineered labeling regulations. We believe in providing our customers choices when shopping with Walmart. For our customers who prefer to avoid bioengineered foods, we offer a wide selection of USDA certified organic products. By law, bioengineered ingredients are not allowed in the organic program.

In FY, we started revamping our produce areas that included making organic offerings easier to find, and better highlighting fresh produce prices to emphasize affordability. This policy applies to all associates who work for Walmart Inc. To help ensure consistent management of these relationships, all conversations and engagement with elected officials or government agencies should be done in coordination with your Government Relations contact.

Government Relations, partnership with Corporate Affairs, coordinates the activities and administration of the Walmart Inc. Corporate funds shall not be provided to political candidates, entities or organizations without the express knowledge and consent of Government Relations. If you are approached by a political candidate or organization in your store or club, please call the Home Office Government Relations at Please refer any other questions in the area to Government Relations at the number listed above.

For further information on our federal and state policy oriented activities please click here. We achieve our purpose through our associates and recognize that our associates make the difference. Through our business, we provide customers with convenient access to safe, affordable products and services; contribute to the community; create career opportunities; and provide opportunities for suppliers to grow their businesses that, in turn, employ others.

We engage in diverse business activities across the globe, with more than two million full-time and part-time associates from a variety of ethnicities, orientations, backgrounds and life experiences. Our associates also are members of thousands of local communities around the world. We endeavor to act in an ethical and responsible manner and have policies and procedures in place to guide our decisions and behaviors. Our associate base is large, our supply chain reaches thousands of suppliers and we serve millions of customers in communities around the world through our store presence as well as online.

We are mindful that many adverse human rights risks are complex and can be the result of systemic issues, making it challenging for any single organization to have an impact. When it comes to addressing these human rights issues, we seek to go beyond our own policies and procedures by working collaboratively with other stakeholders to inform our approach and identify root causes; sharing our work with others; and using our leverage to help drive positive change.

We have also taken into consideration input from relevant internal and external stakeholders and experts. A Foundation of Compliance Governments have the responsibility to protect and uphold human rights of their citizens. Walmart respects those human rights and complies with the laws of the countries in which we operate. As we approach our second holiday season since the pandemic began, concern over rising costs and short supply has stirred up a conversation centered on uncertainty about the Thanksgiving meal.

Walmart U. Q3 comp sales1 grew 9. Company expects Walmart U. In fact, it began a long time ago, with our very first veteran: Sam Walton. He served in the U. Army Intelligence Corps and brought with him the values that define us to this day. CST on Tuesday, Nov. Doug McMillon, president and chief executive officer, and Brett Biggs, executive vice…. The U. This is a positive step forward in our ongoing efforts to serve and protect our….